Tuesday, October 28, 2014

The Happiness to Me

As you may know, aere has started a #happinesstome project on Instagram, a move to reflect and share on the things that make us happy. For this campaign, the aim is to appreciate the basic senses that we have been blessed with. It’s through these senses that we are able to feel, and truly lucky we are, because some people were born without these senses. And some had them taken away.

I was blown away by the artistic direction of this video. When I asked some people what happiness meant to them (in relation to the senses), I got a lot of answers that I didn’t expect. And it is these answers that are in the video. The smell of coffee in the morning, snuggling around with their favourite pet, being lost in reading a book, the smell of her favourite perfume, these little things define happiness to some.

Sometimes, when we are facing so many things all around us, we do not realize the happiness that surrounds us. We get too engrossed in our so-called problems that we forget to smile, we forget to be content with all the gifts that have been given to us.  Sometimes we forget that we are so blessed with so many things.

#happinesstome is a reminder to all of us that there are so many things for us to be happy about. It reminds us that through whatever challenges that we have to face, the stresses that we have to go through on a daily basis, we should never forget to smile and be content for all the gifts that we have been blessed with. Slowly, we learn to expect the unexpected.

On Instagram, the video teasers had to be strategically cut according to the senses. But, it’s all part of one full and whole video by aere and I really love the end product. It just gives out a powerful message that’s too hard not to miss.

So what is #happinesstome? Well, a lot of things in the video I can really relate with.

My favourite part of the video has to be those fingers. It really hit me when I saw it. It touched my heart and gives me a warm feeling. It reminds me so much of my own happiness. The beautiful moment when my late daughter first grabbed my fingers with her tiny fingers. It’s a feeling that I will never be able to explain. But, it’s a feeling that I will treasure for as long as I live because it reminds me of how blessed I am to be able to experience for myself the unconditional love of being a mother. (I am containing my happy tears as I’m typing this)

I really do hope that the video will touch your heart and soul in some ways or the other because... it definitely touched mine.

So, what is happiness to you? 

Let us remind each other that there are so many things to be thankful and grateful about no matter what we are going through in life. There are so many things in life that we are blessed with that money can't buy. 

Share this video and spread your happiness with those around you. Or better yet, share it with me too and join in the online campaign and tag #happinesstome and @aere.


a burst of aere

Today, is the official date that my baby, my new label, aere is born. 28th October 2014. 

aere is now available online, and I am one happy person! 

Okay, so first things first. The answer to the question on *EVERYONE'S MINDS!* 

How is aere pronounced? 

Hehe. I know, I know. It's actually Latin for air. So it's pronounced as ey-ree or how you would say the word airy. When I was thinking of names for my label, I wanted one which was short, which was precise, which had a meaning. And to me, it was just a special and beautiful word. aere. Later on I was told that it means 'Honour' in the Danish language and 'Glory' in the Norwegian language too. So that's a very pleasant bonus too.

People have also asked me, why air? What's so special about air? I don't know why, but I really like the concept of air. How do you define it? How do you measure it? You just can’t. But it’s there. Air is the sky. It’s gentle, gracious…It’s what we breathe. We do not realise that it’s there and we take it for granted sometimes but we actually need air in order to live. It is a necessity. It also brings a sense of contentment  and happiness when I realise that we are given air to breathe and to live...

Nature is such an abundance of inspiration. For this first collection, I was inspired by the breath-taking hues of nature. Maybe it's a bit obvious but the beach was my inspiration! Hehehe. Blue is the prominent colour, reflecting the sky and the sea. The sand is what makes the beach, so there are also shades of nudes, neutrals and browns too for aere’s first collection. I’ve also added just a sparkle of black to represent the starry yet luxurious mystery of midnight.

When I designed aere’s pieces for this first collection, I really wanted all its pieces to be very versatile, something that people can wear casually and formally. The ZEPHYR draped dress is something that is very casual and simple, yet to me its effortlessly elegant. 

But I also wanted the pieces to be versatile in a different way. The draped dress can be worn backwards for nursing mothers, or if you want the shiny zipperhead up front if you don't want to wear a necklace. The ZERENE sequin jackets can either be worn front-to-back or back-to-front to change a jacket to a classy, glittering top.

Of course, the SATYR jackets can't be worn backwards (DONT TRY IT, IT WONT WORK!). But you won't need to. It's perfect for work, it looks and feels so classy, the textured fabric is just so luxurious. I'm not sure if the pictures can ever do it justice, but once you get your hands on it, I think you'll understand. And if you accessorise accordingly, it can look quite funky edgy too. With the zipped sleeves and the metal jacket, it's not your ordinary work jacket.

Personally, I love them all, but if you twisted my arm to choose just one favourite, I think it's the ZERENE exclusive abstract printed reversible top that just about edges it. Yes, it is the one I am wearing in this post.I love it because the print is just artsy and abstract and very unique - it's supposed to be an exclusive print fabric which you won't be able to get anywhere in Asia. The nature of the cut also ensures that your print will be different from the next person. No two tops will be similar. It can also be worn as a light jacket. 

The ZERENE reversible sequinned top


The ZERENE exclusive printed top

SATYR textured metal jacket

Anyway, I do hope you enjoy the pieces. Do let me know what you think of them here in the comments section, and don't forget to hashtag #wearaere when you wear them!

Thank you everyone for the support. I'm really nervous, yet very excited!

Go and check out aere's first release now available at Fashion Valet. Let me know what you think of it. :) 


Monday, October 27, 2014

The Sun is Shining on Me Today

Hi guys, today has been full of good surprises for me today. All praises to the Creator. Alhamdulillah =) 

For those of you who follow my instagram account, you would know that I've been working on my new label, aere. The launch of aere is happening early tomorrow morning on www.fashionvalet.com and that's something I've really been busy working on.

Today started off as normal. My husband picked up his copy of The Sun as we were driving out to work as usual and passed it to me, without saying anything and with his usual poker face. Normally I would just put the paper at the back seat, but today, I decided just to briefly scan through the front page... And I was shocked to see myself on the front cover today! It was totally unexpected!

It was a pleasant surprise which set my mood for the rest of the day. I straight away went to page 22 to the article titled "Unveiling the Vogue". I was so happy to see aere in the news. My new label. My baby. In the Sun newspaper. It's a feeling that I can't describe. Even though aere is new, but to see that it is already leaving its imprint in the news means so much to me especially because it is the one thing I've been focusing on this past 4 months. All my energy, sweat and time all went to the planning, designing, producing and managing aere.

I was interviewed by the very friendly Rachel Law of the Sun last month over coffee (I don't drink coffee, except mocha). She made me so very comfortable that it didn't seem like an interview, but more like a chat between friends. We sat there and chit-chatted for hours, although it didn't seem that long at the time because I was so comfortable in Rachel's company. We chatted about so many things, especially about my career as a lawyer and how I started out. I suddenly realize that I haven't shared much about my legal career with my readers here and how I ended up where I am today. That's something that I really want to share with you guys on here really soon. 

All in all, the article came out so well. The title and "putting the mod back in modesty", especially to me, is genius. She really is very good at what she does! I'll definitely be keeping a look out for her articles in the future.

Anyways, the sweet Rachel just sent me a PDF copy of the article without me asking for it. It's really a nice gesture and I've uploaded here it for you to read if you didnt manage to get the paper today.

The second piece of surprise was that one of my favourite bloggers, Vivy Yusof also blogged about aere. Today. She took one of aere's jackets with her when she went to London and posted it up on her popular blog. Geez she managed to pull off the all white look so well. Love the metal zipper jacket on her! Poor Daniel had to be kept away long enough for her to get those gorgeous pics, but I'm sure it wasn't that long! Hehe, who could resist that cute little boy? 

Anyway, as I was saying, I really do not know what's going to happen tomorrow. And I would be lying if I said that I am not nervous. But whatever it is, I feel that I have given my best and my all into this. I am very proud of the fashion pieces and I really hope that you will love it too. If you have any comments do not hesitate to contact me here. I would really like to thank everyone for their support.

This will be the first collection of many, insya Allah. I've given my best efforts into this. The rest, I leave it to God.