Friday, October 31, 2014

Sole Inspirations

Hi everyone,

I'm going for a road trip tonight down south for an event tonight :) Goodbye, Kuala Lumpur. 

Tomorrow is a special day. 

I have been meaning to share what I feel about the events that happened last year this day and tomorrow but every time I sit in front of my laptop to write it out for the past ten days, I've hit a mental block and it's just been so difficult. Of course, I've had the launch of my label aere on tuesday to keep me busy. I wrote about it in a burst of aere. But... it's always there, at the back of my head. 

I guess this is a good start. I'll have to try and find time in between my schedule this weekend to continue writing.

So in the meantime, since the block is still there, here's an easier post to write about.


I'm just done packing up all my stuffs for the trip. Good Morning Johor Bahru! Since the husband is in the middle of doing something before we start our journey, here are some inspirations of flats I'd love to have, especially with aere's pieces. For travelling, flats are the best for me, as they are just so comfortable. 

(This may or may not be a hint to my husband of what I want for my "special day" tomorrow!)  Haha. 

Who says flats are boring?

Loving this white glittery Melissa Jean + Jason Wu III Flats design. I think this is just right to slip on casually with aere's Zerene white sequinned top!

These gorgeous Moschino Ballerina Quilted Flats are very bold, I imagine the contrast with the  beige Zephyr draped dress will be beautiful.

These to-die-for Salvatore Ferragamo Varina Velvet Flats is perfect with aere's Zerene's abstract printed top.

This printed Dolce Vita isn't light catching, but certainly makes a statement if worn with the black Zerene sequinned jacket.

Classic black leather flats like this one from Tory Burch (Nicki Flats) can also never go wrong, especially with the black Satyr jacket.

So, which one would you wear? :)

Till my next post!


Tuesday, October 28, 2014

The Happiness to Me

As you may know, aere has started a #happinesstome project on Instagram, a move to reflect and share on the things that make us happy. For this campaign, the aim is to appreciate the basic senses that we have been blessed with. It’s through these senses that we are able to feel, and truly lucky we are, because some people were born without these senses. And some had them taken away.

I was blown away by the artistic direction of this video. When I asked some people what happiness meant to them (in relation to the senses), I got a lot of answers that I didn’t expect. And it is these answers that are in the video. The smell of coffee in the morning, snuggling around with their favourite pet, being lost in reading a book, the smell of her favourite perfume, these little things define happiness to some.

Sometimes, when we are facing so many things all around us, we do not realize the happiness that surrounds us. We get too engrossed in our so-called problems that we forget to smile, we forget to be content with all the gifts that have been given to us.  Sometimes we forget that we are so blessed with so many things.

#happinesstome is a reminder to all of us that there are so many things for us to be happy about. It reminds us that through whatever challenges that we have to face, the stresses that we have to go through on a daily basis, we should never forget to smile and be content for all the gifts that we have been blessed with. Slowly, we learn to expect the unexpected.

On Instagram, the video teasers had to be strategically cut according to the senses. But, it’s all part of one full and whole video by aere and I really love the end product. It just gives out a powerful message that’s too hard not to miss.

So what is #happinesstome? Well, a lot of things in the video I can really relate with.

My favourite part of the video has to be those fingers. It really hit me when I saw it. It touched my heart and gives me a warm feeling. It reminds me so much of my own happiness. The beautiful moment when my late daughter first grabbed my fingers with her tiny fingers. It’s a feeling that I will never be able to explain. But, it’s a feeling that I will treasure for as long as I live because it reminds me of how blessed I am to be able to experience for myself the unconditional love of being a mother. (I am containing my happy tears as I’m typing this)

I really do hope that the video will touch your heart and soul in some ways or the other because... it definitely touched mine.

So, what is happiness to you? 

Let us remind each other that there are so many things to be thankful and grateful about no matter what we are going through in life. There are so many things in life that we are blessed with that money can't buy. 

Share this video and spread your happiness with those around you. Or better yet, share it with me too and join in the online campaign and tag #happinesstome and @aere.


a burst of aere

Today, is the official date that my baby, my new label, aere is born. 28th October 2014. 

aere is now available online, and I am one happy person! 

Okay, so first things first. The answer to the question on *EVERYONE'S MINDS!* 

How is aere pronounced? 

Hehe. I know, I know. It's actually Latin for air. So it's pronounced as ey-ree or how you would say the word airy. When I was thinking of names for my label, I wanted one which was short, which was precise, which had a meaning. And to me, it was just a special and beautiful word. aere. Later on I was told that it means 'Honour' in the Danish language and 'Glory' in the Norwegian language too. So that's a very pleasant bonus too.

People have also asked me, why air? What's so special about air? I don't know why, but I really like the concept of air. How do you define it? How do you measure it? You just can’t. But it’s there. Air is the sky. It’s gentle, gracious…It’s what we breathe. We do not realise that it’s there and we take it for granted sometimes but we actually need air in order to live. It is a necessity. It also brings a sense of contentment  and happiness when I realise that we are given air to breathe and to live...

Nature is such an abundance of inspiration. For this first collection, I was inspired by the breath-taking hues of nature. Maybe it's a bit obvious but the beach was my inspiration! Hehehe. Blue is the prominent colour, reflecting the sky and the sea. The sand is what makes the beach, so there are also shades of nudes, neutrals and browns too for aere’s first collection. I’ve also added just a sparkle of black to represent the starry yet luxurious mystery of midnight.

When I designed aere’s pieces for this first collection, I really wanted all its pieces to be very versatile, something that people can wear casually and formally. The ZEPHYR draped dress is something that is very casual and simple, yet to me its effortlessly elegant. 

But I also wanted the pieces to be versatile in a different way. The draped dress can be worn backwards for nursing mothers, or if you want the shiny zipperhead up front if you don't want to wear a necklace. The ZERENE sequin jackets can either be worn front-to-back or back-to-front to change a jacket to a classy, glittering top.

Of course, the SATYR jackets can't be worn backwards (DONT TRY IT, IT WONT WORK!). But you won't need to. It's perfect for work, it looks and feels so classy, the textured fabric is just so luxurious. I'm not sure if the pictures can ever do it justice, but once you get your hands on it, I think you'll understand. And if you accessorise accordingly, it can look quite funky edgy too. With the zipped sleeves and the metal jacket, it's not your ordinary work jacket.

Personally, I love them all, but if you twisted my arm to choose just one favourite, I think it's the ZERENE exclusive abstract printed reversible top that just about edges it. Yes, it is the one I am wearing in this post.I love it because the print is just artsy and abstract and very unique - it's supposed to be an exclusive print fabric which you won't be able to get anywhere in Asia. The nature of the cut also ensures that your print will be different from the next person. No two tops will be similar. It can also be worn as a light jacket. 

The ZERENE reversible sequinned top


The ZERENE exclusive printed top

SATYR textured metal jacket

Anyway, I do hope you enjoy the pieces. Do let me know what you think of them here in the comments section, and don't forget to hashtag #wearaere when you wear them!

Thank you everyone for the support. I'm really nervous, yet very excited!

Go and check out aere's first release now available at Fashion Valet. Let me know what you think of it. :)