I remember when I was about 11
years old in primary school I used to sneak into my mother’s room and check out
her collection of perfumes and steal some. By steal, I mean I choose what I
like and I sprayed it all over me.
My favourite fragrances to steal
from my mother’s dressing table were the ones from Estee Lauder. Of course she
would know right after I sprayed them on me because of the smell that is all so
familiar to her. One day, she gave me Pleasures from Estee Lauder as a birthday
gift and I loved it very much.
So, when I was invited to the
launch of Estee Lauder’s new fragrance I was so excited to go.
“A Modern Muse is strong and confident, enhanced by her own intrinsic femininity and individual
style. She is the heroine of her own life, always following her own instinct.
She is an independent spirit who possesses a natural magnetism that draws
people in, inspires them with her smile, and speaks to them without saying a
word. She is memorable, a force of creative energy, a true inspiration to
others.”
Reading that makes me feel like I
want to be a Modern Muse!
It’s been 10 years since the last
launch of a major fragrance by Estee Lauder so I looked forward to smell the
new fragrance. Unfortunately, the launch fell on a day when I was in a country
far away from Malaysia. Last Friday. So, I couldn’t attend the event.
However, surprise surprise : ) I
managed to bag one bottle of the new fragrance as soon as I was back in Kuala
Lumpur. Yay.
First of all, I love the sleek and
modern packaging. It was presented in a lovely blush pink paperbag with deep
navy blue ribbons. The pink gives a soft and feminine aura while the navy blue
gives an aura of strength and confidence. Dramatic and classy. That’s how I
feel about it.
Packaging is very important don’t
you think? When I opened the same coloured carton in the paper bag I found a
card in it.
To my excitement, I saw Natalia
Vodianova as the face on the note inside the box! I have loved her since the
first time I saw her many, many years ago. She’s beautiful.
Here’s the
gorgeous campaign picture. I just love it so much! It was shot at Guggenheim museum.
Waiiitttt…
She looks a little different in the
awesome and captivating campaign video which you can see in the Modern Muse website www.esteelauder.my/modernmuse.
I googled about the face of the Modern
Muse fragrance. It is not Natalia Vodianova! My bad! She really looks like her.
Especially from the campaign photo!
Anyways, do watch it! I love the video.
The face and spokesmodel
of the new fragrance is actually the model, Arizona Muse. She is so gorgeous!
She looks smart and super confident in the video.
Glad I wasn’t the only one who
thinks that she resembles Natalia. I’m not alone in this because Anna Wintour
thinks so too!
Anna Wintour, editor-in-chief of U.S Vogue said:
"When I look at Arizona, I see shadows
of Linda Evangelista and Natalia Vodianova, but most of all I see her, a
gorgeous, smart, grown-up. And how could anyone resist someone with that
name?".
Now we know that Estée Lauder couldn't.
So, 25-year old supermodel and mother to her 4-year old son Nikko,
Arizona Muse is the face of Estée
Lauder's new fragrance Modern Muse.
So, anyways, after being impressed with the packaging, I quickly tried
the fragrance on and sprayed it on my right wrist and gently warm them on my
left wrist. That is how you usually do it too right?
Verdict? Not like something I’ve ever smelt before. It is unique and it
smells lovely.
The husband loved it too. Now, that’s important!
It’s a strong scent, musky, yet
soft and it does makes me feel stronger and confident. Because the strong scent
is also really long-lasting. The first time I wore it 2 days ago, it lasted
throughout the whole day.
With the tagline ‘Be an inspiration’, Modern Muse aims to appeal to and
represent ‘the intriguing duality of today’s woman’. According to Estée Lauder
the modern muse is ‘the heroine of her own life, always following her own
instinct’. The modern muse certainly isn’t flashy; she has a more subtle charm:
“She is an independent spirit who possesses a natural magnetism that
draws people in, inspires them with her smile, and speaks to them without
saying a word.”
(From here )
“Modern Muse, a new fragrance that is inspired by the
intriguing duality of today’s woman and complements every aspect of her dynamic
life. This fragrance captures the essence of a Modern Muse with a Lush Floral Woody scent,
a true statement in modern luxury that conveys confidence, style and creativity
with a modern, youthful attitude.
Composed of
subtle contrasts and bold contradictions, Modern Muse reveals layers of strength and softness in an
appealing creative tension. Its innovative “dual-impression” structure invites women to connect with the
fragrance through two contrasting aspects: Sparkling Jasmine Accord and Sleek Woods
Accord.”
Here’s me trying to pose with my bottle of Modern Muse. I’m wearing my
new satin silk scarf from dUCkscarves.
Interested in winning a
Modern Muse gift set worth RM620? You can join the Instagram #mymodernmuse
contest by hashtagging your pictures of your Modern Muse!
Anyways, I have some good news to you fragrance
lovers.
I will also be giving away 5 bottles of Modern Muse.
How to enter the giveaway?
Just leave a comment below with your name, e-mail
and blog link (optional) and tell me why would you like a bottle of Modern Muse.
Then, post a photo on Instagram of or with the Modern Muse with
the hashtag #mymodernmuse #rNadiaMMM
What are you waiting for?
Go to the mall and go check it out! Smell the
perfume for yourself and you might just win this perfume for yourself!! Good
luck everyone!
Don't forget to hashtag #mymodernmuse #rNadiaMMM
Don't forget to hashtag #mymodernmuse #rNadiaMMM
PEACE & LOVE!
