One Small Step : First Fashion Show
9:18:00 PM
I still can’t believe it is happening!!!
It’s still been a whirlwind of events for
the past two weeks for my new label, aere. It’s just been launched last 28th
October 2014 and I’m really happy for the overwhelming support and positive
feedback from everyone. I’m still pinching myself.
It’s just been a tough, hectic but
undeniably fun ride so far and hopefully it’s a long, long journey. But
honestly, I still haven’t had the chance to just sit down, savour the moment and
catch my breath yet. I’m serious!
If you follow aere on Instagram, you would
probably have known that aere will be showcasing our pieces for the first time
in a fashion show this Wednesday, 12th November 2014 which will also feature a collection by the international talented English designer Zandra Rhodes.
Coincidentally, exactly one year ago, on 12th November 2013, I attended Zandra Rhodes show at the National Textile Museum thanks to my father. (Read : A Lifelong Love Affair with Textiles). The reason she is back this year was because of the overwhelming success of her show last year! I had the privilege to get the chance to meet and chat with her last year and can' wait to see her again this year.
Anyway, when I first started aere, I did not imagine
that we will be doing a fashion show so soon. I’ve admired and ooh-ed and
aaah-ed next to the runway at a lot of local fashion shows that I love going
to, because if there is one thing I know, it is that Malaysian designers are
really talented and creative on par with international designers. And I’m not
ashamed to admit that I’ve always dreamed of watching my own designs strut down
that runway (admit it, who hasn’t?). But I do know how much work and effort is
put into a label before it can gain such recognition and honor.
That’s why I’m really, really humbled and
surprised that aere was invited to be featured in a fashion show by FV
alongside Mimpikita, one of the most favourite local designers I always look
out for and who have reached dizzying heights and not just local but foreign
recognition. (Read : Day 2 KLFW : RTW 2013 : When Our Eyes Met & Mimpikita : Fashion Lovers Unite)
The fashion show also features an up and coming brand Haflins and
also the remarkable dUCkscarves, THE must-have scarves today that is the
brainchild of my good friend, Vivy Yusof.
I’m not under any pretensions. aere is a
small humble brand that’s just starting out and barely deserving to rub
shoulders with the people that sets the benchmark in the local scene. But
although aere may have started small, but there’s nothing to stop it from
having big dreams, no matter that it is not easily attainable or that the
journey to achieve it is long and hard. Insya-Allah
I will give it my all to achieve the goals that I have set.
The transition into the fashion world
having been a lawyer for the past almost seven years has not been easy or
smooth for me. I’ve been aiming to share my journey, all the ups and downs: from
the moment I went to China to work on the samples to the day aere was launched
and everything in between, but work has been so overwhelming (in a good way!)
that I haven’t had the time to share it on my blog. I’m thankful and grateful for
the fact that I have been busy with work! I basically had no idea how deep the
hole I was getting into, but I’m loving every learning curve and I have no
regrets :)
For the fashion show, aere is injecting a
different take specially for this show and will be teaming up with the hip and
cool dUckscarves! aere will also be featuring some of the designs from our next
collection so those who attend will get an exclusive preview of what’s next to
come. But for my faithful readers, I guess I’ll also share it with you guys
here. After Wednesday, of course, hehe (I hope I can stay patient until then!).
Nervous and excited. I am getting used to
this feeling. Hehe. If you guys got the RSVP invite from dUCk, see you there
and do say hi!
Wish me luck and pray for the best!!
PEACE & LOVE!
2 comments
GORGEOUS DESIGN..:)
ReplyDeleteSweet design...i like..InsyaAllah i will get from your label for my dinner company..
ReplyDelete